How Webflow made me a better designer

Post by 
John Davidson
Published 
January 18, 2019
A

mazing Webflow template! Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. A successful marketing plan relies heavily on the pulling-power of advertising copy. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

Simple Yet Powerful UI Kit Template

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest.

This is a free photo from Unsplash

You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend).  All good advertising copy is comprised of the same basic elements.

Stylish & Flexible

How you write your advertising copy will be based on where you will place your ad. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass. Online ads are similar; consumers are so inundated with Internet advertising that your ad must be quick and catchy.

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy.

What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so don’t offer anything unreasonable.

Template Features:
  • Beautifully Designed
  • Fully Responsive
  • CMS Content
  • Smooth Interactions

Magazine advertising is the most versatile, but this is solely dependent on the size of your ad and how many other ads compete with yours.

A Perfect Template for Your Business

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

TEMPLATE FEATURES:
  1. Beautifully Designed
  2. Fully Responsive
  3. CMS Content
  4. Smooth Interactions

If you have a full page ad, feel free to experiment; more page space gives you more creative space. If the ad is tiny, you’ll need to keep things as simple as possible.

Join Our Design
Newsletter

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Our Amazing
Community
THere's More

Post You mIght Also Like

All Posts
Design
Jan
25
//
2019

Succeed with Elastic Themes in 24 hours

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Code
Jan
10
//
2019

How to save money with templates

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Design
Jan
3
//
2019

Stop wasting time and create a website

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Marketing
Dec
27
//
2018

How to make your product stand out with Elastic Themes

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
Code
Dec
19
//
2018

What is Webflow and how does it work?

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.

@jackson_foto