About The Project
Doozy is an identity I created for a fun, bold, and approachable branding agency aimed at small businesses.
Objective: My goal with Doozy was to create a branding studio that wasn't as intimidating to new businesses looking to make their first jump into hiring creative services.
Approach:I wanted the logo to be bold and easily remembered, but come off as approachable. The combination of playful type and bright friendly colors drive the narrative that I wanted to tell.